ABN AMRO MARKETS

> Cross media campaign Gezocht De Slimste Belegger 2008.

The objective was to promote the Turbo, ABN AMRO's investment product, with an online tournament. The campaign was divided in three phases:
1: Campaign for registering.
2: The online tournament.
3: The Grand Finale hosted by VIP Jort Kelder and broadcasted live online, where the ten best players were competing for € 25.000 reward.

ROLE > Collaborated on concept; Art direction; Client presentation; Briefed the photographer, annimation studio for banners and TV production compny; Supervised the production for the print campaign, TVs, banners, website, etc.

This campaign won the 2008 Structured Products Europe Award for Excellence
category: Best marketing campaign
www.incisive-events.com/public/showPage.html?page=825630

Nominated for the SpinAwards 2008
category: Beste online campagne
www.spinawards.nl/Prijzen/Genomineerden_2008

Nominated for the SAN ACCENT 2008
category: Dienstverlening Financieel
www.sanaccent.nl/site.html