ING Wholesale Banking


> ING Wholesale Banking is inviting a very select group of CEO's and CFO's (total: 500) on a business trip experience around the world following the ING Formula 1 team in 18 races.
The site is for a very select group of CEO and CFO in The Netherlands, it has the objective to leverage F1 sponsorship, to raise the profile of ING Wholesale products and services. Strengthen the relationships with existing clients and create new sales opportunities. Generate new client leads. Raise profile of ING Wholesale and ING Group.

ROLE > Collaborated on concept; Art direction; Pitch presentation
For the duration of this exclusive journey the select group of CEO and CFO travel 1st class.

 

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Upon arrival to the selected destination the VIP is greeted by local ING Wholesale Banking manager to help make the business trip as pleasant as possible with both his local knolege and business insight.

 

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Because the visited country also happen to host the Formila 1 Grand Prix, the CEO or CFO is invited to join the ING Formula 1 team for breaking news and exclusive photos of the competition.

 

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At anytime the CEO or CFO has the possibility to fly to an other destination where he will be reeted by an other local ING Wholesale
Banking manager whom will help make his business trip as pleasant as possible with his local knolege and business insight.

 

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Online competitive game for CEO and CFO's where they run the chance to win a piece of the ING Formula 1.

 

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Limited edition objects with ingraved number and URL of the site to
teaser and promot the site to this exclusive 300 VIP's.

 
 
Widget to follow on business opportunities and the ING Formula 1 team.

 
 
Online competitive game for CEO and CFO's where they run the chance
to win a piece of the ING Formula 1.

 
 

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