NUON
> Online campaign for Dutch energy supplier NUON, to create awareness around the solar race taking place in Australia every 2 years and covering more than 3000 km, from Darwin to Adelaide.
Via Hyves, the Dutch open social platform, participants were enticed to race each other by gambling on the "hot" spots with the highest solar power concentration. The game fed with near real time weather data created an entertaining and competitive platform.
ROLE > Collaborated on concept development and client presentation
